Process
We provide customized solutions designed to meet the unique needs, timelines,
and budgets of our clients.
With a commitment to timely delivery,
fixed costs, and guaranteed quality,
our expertise spans diverse, including video games, books, board games,
and general projects like poster and clothing design.
We deliver print-ready files, fully understanding the specific requirements
of each production medium.
01
Understand
the context
-
Analyze the creative direction needs.
-
Assess the project's current status regarding
creative objectives. -
Evaluate technical means.
02
Find benchmarks
& create initial moodboards
-
Perform "wide" research: gather benchmarks & classic references from the same medium and beyond.
-
Create a general moodboard covering key aspects: tone, characters, environments, creatures, VFX, UI, lighting, etc.
-
Animate a workshop with the creative team to review various possibilities.
-
Draft target Art Direction.
03
Synthesize art direction guidelines
-
If needed, conduct additional workshops to refine specific artistic choices, taking into account organizational
and technical challenges. -
Ensure consistency with other creative aspects (gameplay, narration, audio, etc.) to find the best compromises.
04
Produce
high level guidelines
-
Write final guidelines.
-
Write Do's and Don'ts for each aspect of art direction.
-
Provide reference concepts for in-house
or outsourced artists. -
Develop sample concepts for investors or marketing.
05
Production Support
-
Ensure quality, visual consistency and alignement
of key delivrables. -
Continuously update and communicate guidelines
to stakeholders. -
Provide operational support during sprint ceremonies
and key decision meetings. -
If needed, we can provide a full art team to complement the in-house team, either through our skilled in-house 2D artists or our extensive network of freelance artists, whom we will brief and manage.